Why are crows and rhinos used in Howard Cannon’s books, articles, and comic strips?
Because, believe it or not, crows are the smartest, most adaptable birds on the planet (look it up for yourself).
Crows know how to survive and thrive regardless of the environment, conditions, or challenges. And they are relentless - no matter how many times you shoosh them off, they keep coming back for more. They are black which to us is a symbol of knowing how to “run in the black”, and that means making money!
Rhino's are tough, intense, driven . . . and they know how to survive. Howard was dubbed “The Restaurant Rhino” by a friend many years ago, because of his outrageous level of intensity and his ever-focused demand for results as it pertains to restaurants and the nickname stuck. Besides, just like many of your customers, Rhinos will eat nearly anything.
On occasion the crows and rhinos can be a bit sarcastic and a tad edgy, but the approach will help you engage in improving your profits as we shine the light on mediocrity EVEN IF THE SLACKER IS YOU!
In the end, the message and approach is unique, and should provide you with a bit of entertainment while force feeding you a little form of bird seed. But mostly, you should learn how to pocket more profits after all, you are a FOR-PROFIT entity.
And then, you will really have something to CROW about!